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Union alum’s commercial a finalist in Doritos Super Bowl contest

"Birds of Prey," a commercial produced by Union graduate Jimmy Duke, is one of five finalists in the Doritos "Crash the Super Bowl" contest.

JACKSON, Tenn.Jan. 25, 2012 – A Union University graduate has a chance to see a commercial he produced aired during this year’s Super Bowl.

Jimmy Duke, a 1998 Union graduate, produced the commercial entitled “Birds of Prey” with some friends from his church for the Doritos “Crash the Super Bowl” contest. In the commercial, a man starts acting like a bird of prey when he craves Doritos.

Duke is pastor of family ministries at Mosaic church in Los Angeles.

“We had a goofy idea to do it, and the next thing you know, we’re one of the finalists,” Duke said.

The “Birds of Prey” commercial, written by Duke’s friend Joby Harris, was one of five finalists out of 6,100 entries in the competition – earning a $25,000 prize and a trip to the Super Bowl for Duke and Harris. Duke said the prize money was divided equally among the 18 friends who were part of the cast and crew.

Of the five finalists, two commercials will be aired during the Super Bowl – the two with the most fan votes. All the Super Bowl commercials are automatically entered in the USA Today Ad Meter contest, with a first-place prize of $1 million.

Fan voting runs through Jan. 29, and voters can cast up to six votes a day. To vote for Duke’s commercial, visit www.vote4bop.com or www.crashthesuperbowl.com.

Media contact: Tim Ellsworth, news@uu.edu, 731-661-5215

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