Germantown Campus Textbooks
MBA: 2013CS - Summer Cohort Semester 2013
| Course |
Title |
Credits |
Synonym |
Level |
Faculty |
Meets |
Times |
Room |
Location |
Enrollment |
Term |
Starts |
Ends |
| MBA-628-G38 |
Strategic Marketing |
3 |
63775 |
GR |
K. Westbrook |
M |
6:00PM-10:00PM |
G-WB 207 |
Germantown |
OPEN
|
2013CS |
6/10/13 |
8/5/13 |
 |
REQUIRED
Title: Marketing Strategy, 4th Edition
Author: O. C. Ferrell and M. D. Hartline
Publisher: Thomson/Southwestern
ISBN-10: 0324362722
ISBN-13: 9780324362725
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