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Germantown Campus Textbooks

MBA: 2015CSP - Spring Cohort Semester 2015

Course Title Credits Synonym Level Faculty Meets Times Room Location Enrollment Term Starts Ends
MBA-628-G41 Strategic Marketing 3 74633 GR K. Westbrook Tu 6:00PM-10:00PM Germantown OPEN 2015CSP 3/3/15 4/28/15
REQUIRED
Title: Marketing Strategy, 6th Edition
Author: O. C. Ferrell and M. D. Hartline
Publisher: Thomson/Southwestern
ISBN-10: 1285084799
ISBN-13: 9781285084794
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