Scholarship Project > Kevin Westbrook

Kevin Westbrook

• Associate Professor of Marketing
• Visit University Profile

6 Result(s)

Peer-Reviewed Journal Article(s)

• "Measuring Patient-Perceived Hospital Service Quality: Validity and Managerial Usefulness of HCAHPS," Health Marketing Quarterly. (forthcoming) (with Babakus Cohen-Grant)
• "Differences in Perception of the Morality of Profit-Making Among Various Student Populations," Ethics and Critical Thinking Journal. (December 2012) by Walton Padelford and Kevin Westbrook
• "Gender, Competitiveness, and Unethical Negotiation Strategies," Gender in Management: an International Journal. (December 2011) by Steve Arendall, Kevin Westbrook and Walton Padelford
• "Unethical Bargaining Behavior and the Effects of Hypercompetitiveness and Learning Orientation," Conflict Resolution & Negotiation Journal. (December 2010) by Kevin Westbrook and Steve Arendall
• "Negotiator Hypercompetitiveness and Unethical Negotiation Strategies: Examining the Effects of Performance Goals," Ethics and Critical Thinking Journal. (February 2009) by Kevin Westbrook and Steve Arendall

Presentation(s)

• "Negotiator Sex Differences, Competitiveness, and Unethical Negotiation Strategies" Co-authored with Steve Arendall  Walton Padelford  (with Walton Padelford Kevin Westbrook)
  Academy of Management Association. Montreal, , Canada. (June 2010)

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