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Art

Department of Art at Union

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The Department of Art is affiliated with several organizations and programs that enhance student learning:

Recent Student Scholarship

Iconic Packaging: The Apple iPhone

Presenter: Madison Gross
Faculty Project Advisor: Haelim Allen

This research aims to define how Apple has evoked a quintessential packaging experience to promote the iPhone. Inventors Stephen Wozniak and Steve Jobs constructed the company Apple in 1976. Over time, every aspect of their packaging has been tested and retested to institute a sensory experience. The iPhone first generation's packaging was the foundation of the modern-day iPhone fourteen. The evolution of the design has transformed the way that consumers perceive the company. From the sleek design to embossed images, Apple gives strict attention to detail to execute luxurious packages that are distinguishable by consumers. With all of their product's packaging, there is a polished surface that is accompanied by the most well thought out design. Apple products are among the most sought-after smart devices of 2023. Every year, Apple strives to innovate its packaging design from prior years.

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