Our Students
Student Involvement
The Department of Art is affiliated with several organizations and programs that enhance student learning:
- College Art Association of America (CAA)
- American Institute of Graphic Arts (AIGA)
- Jackson Union Sculpture Tour (JUST)
- Trinity Institute
- Society for Children's Book Writers and Illustrators (SCBWI)
- Union University Painters Guild
- Union University Potters Guild
Recent Student Scholarship
The Role of Interactive Ads in the Evolution of Advertising
Presenter: Vanessa Fillmore
Faculty Project Advisor: Haelim Allen
Advertisement has evolved from printed ads and television commercials to a new marketing approach. Interactive marketing has infiltrated business and product advertising. Daily internet and social media usage is rapidly increasing; thus, advertising is difficult for consumers to avoid. Instead of changing the television channel or turning the newspaper page to avoid ads, the interactive elements such as the "skip ad" or "buy now" buttons, QR codes, or advertisements where consumers can physically see themselves using a product, have made it nearly impossible for consumers to avoid ads. Traditional advertising relies on physical media to reach its target audience and utilizes a passive approach, whereas the interaction now needed to escape an ad causes the consumer engagement. Interactive advertising relies on the consumers' constant interaction with advertisements to drive sales. This research will examine two modern methods to consumer interaction and marketing through the advertising approaches taken by companies like Reebok, Spotify, and Volkswagen, and the social media platform, Instagram, as a streamlined marketing tool from businesses to consumers.