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Union University

McAfee School of Business

McAfee School of Business at Union

Reach the world with high impact marketing

In a rapidly changing world, Union offers the Marketing area of study to help you create value for and manage the exchange with customers and organizations. Courses offered in Marketing are Strategic Marketing, Digital Marketing, Selling Strategies and Consumer Behavior. Our program is designed to give you in depth understanding of the concepts, tools and practice of modern marketing. The program is designed for those who are entering the field, and is rigorous enough for seasoned professionals.

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Ted MurphyTed's Story

"The most important business principle I've learned at Union is to be an ethical business person. Plus, the Christian business principles have helped me stand out from the crowd. Instead of being just another person in the workplace, I gain respect for sticking to my moral principles."

Ted Murphy ('18)
Marketing


Your Resources

American Marketing Association

American Marketing Association (AMA) is a student-led marketing club which provides aspiring professionals with access to resources, education, and professional development opportunities through real-world experience, exploration of the marketing field and connections with professionals. AMA is open to all students, regardless of major, who are interested in marketing. AMA is the world's largest and most comprehensive professional society for marketers with nearly 45,000 members in 100 countries.

Alpha Mu Alpha

Alpha Mu Alpha is the national marketing honorary for qualified undergraduate, graduate, and doctoral marketing students, and marketing faculty. Under the auspices of the American Marketing Association (AMA), a selected advisory committee of marketing educators designed the recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis. The objective of Alpha Mu Alpha is to recognize marketing students with outstanding scholastic achievement.