Best Practices
Advertising Best Practices
Union University has a unique story to tell. Advertising is one means of telling that story.
In all of Union's advertising efforts, the Office of University Communications is committed to:
- Ensuring that the distinctive qualities of Union University are presented in a clear, accurate, aesthetic and engaging manner.
- Maximizing the creativity, excellence and uniqueness of Union's messages, while maintaining a clearly recognizable Union University voice.
- Finding and reaching appropriate audiences of interested persons, influencers and prospective students.
- Using marketing money to procure the highest visibility, the choicest locations and maximum space to best present Union's message within budget.
Social Media Guidelines
Social media have become a powerful tool for releasing information and engaging students, alumni, donors and other friends of the University. Taking full advantage of these opportunities can present challenges, since functions and usage patterns change rapidly.
The Office of University Communications has not proposed an all-encompassing policy for social media usage across campus, but these guidelines are intended to assist colleges, schools, departments and other campus entities as they move forward with a social media presence. Putting these guidelines into practice will help Union maintain its branding and present a consistent message.