The Union University brand reflects our mission and provides a platform for expressing our distinct Christ-centered values through a consistent voice and a unified visual vocabulary. Branding is more than a logo. It showcases the unique identity, personality and visual aesthetics of our University. A consistently delivered Union University brand will elevate our standing as a top-ranked Christian university.
The Office of University Communications (OUC) reviews and approves external communications pieces not designed through Creative Services at Union. More specifically, any piece funded from Union's budget or bearing the university's name, seal or logo must receive an OUC branding review prior to final production or distribution. Any official communication from a Union entity should include proper branding, including an official University Logo, and the four core values whenever possible. This includes emails, brochures, postcards, posters, etc.
This review should be conducted before the final stages of production, and it may be done either in printed form or with an electronic submission. Proofs may be sent to the Director for Creative Services or Associate Vice President for University Communications.
Please Note: The review is not a word-by-word edit of the document. The process is not intended as a substitute for proofreading services or as a limit on creativity and academic freedom. A branding review merely assures that the overall guidelines have been followed and that Union's brand elements are used properly.
Although this process is usually completed very quickly, it is wise to allow at least two business days in the production schedule for completion of the branding review.