Union University

Student Leadership & Engagement

Student Leadership & Engagement

Student Leadership & Engagement > Student Organizations > Policies > University Logo Usage Guidelines

Crest Usage Guidelines

Do not use the crest to create your own logo or wordmark for schools, departments, or organizations. For sub branding standards, please see page 18 in the full Visual Identity Guide.

Download the logos from the Visual Identity page


Vertical Crest


Horizontal Crest

Option A and Option B are primarily used for signage and web site purposes. They can be used in horizontal spaces where the normal horizontal signet will not fit.


Staging

Union University has established standards for a clear space around logos. This area of isolation, based on the width of outer shield allows the logo to command visual attention. No typography or design elements may be placed within this area.

Colors

The three official versions of the Union crest – color, grayscale, and black and white are shown here.

The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=3) and Black.

On Dark Backgrounds

Use the "reverse" version of the Union crest on dark backgrounds. Proper usage in color, grayscale, and black and white are shown here.

Do not use outlines of the shapes and fonts.



Improper Usage

Do not alter dimensions or proportions.

Do not make alterations to the words or reset typography.

Do not put the crest in a visually competitive shape.

Do not change the color of crest or type.

Logo Usage Guidelines

Do not use the sheild to create your own logo or wordmark for schools, departments, or organizations. For sub branding standards, please see page 18 in the full Visual Identity Guide.

Download the logos from the Visual Identity page


Vertical Shield


Horizontal Shield


Staging

Union University has established standards for a clear space around logos. This area of isolation, based on the width and height of the Union "O" allows the logo to command visual attention. No typography or design elements may be placed within this area.

Colors

The four official versions of the Union logo – four color process, black and spot color, grayscale, and black and white are shown here.

The black and spot color version must use Cardinal (Pantone® Red 194 / C=0, M=100, Y=64, K=3), Cream (white), and Black.

On Dark Backgrounds

Use the "reverse" version of the Union logo on dark backgrounds. Proper usage in four color process, black and spot color, grayscale, and black and white are shown here.

Do not use outlines of the shapes and fonts.



Improper Usage

Do not alter dimensions or proportions.

Do not make alterations to the words or reset typography.

Do not put the logo in a visually competitive shape.

Do not change the color of logo or type.

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  • Office phone: 731.661.5094 or 731.661.5244
  • Office fax: 731.661.5017
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